Welcome to my blog.
In August 2013, I parted ways with Serotta Competition Bicycles, the company I started in 1972. It wasn’t pretty and in an instant I’d become separated from many of my friends, business associates and fans. This blog is meant to help fill in the gaps.
A brief work history.
I have been designing and building racing bicycles for more than forty years. First represented in the 1976 Olympics, Serotta bicycles bore witness to America’s rise as a modern cycling power. Contracted by US powerhouse teams 7- Eleven (1984-1988) and Coors Light (1991-1994), along with numerous smaller national and international programs, Serotta became the dominant US builder of high performance racing bicycles. By 1990 our bicycles had been raced to National, European and World Championship titles in road, time-trial, track, mountain and triathlon events.
Ever driven to raise performance standards, I worked directly with hundreds of elite athletes while developing a unique approach to the human/machine interface, resulting in the company’s two-pronged approach to elevating cycling performance: personalized engineering and a paradigm change in bicycle fitting methodology.
These revolutionary paths inspired the development of a proprietary range of shaped, “size-specific” bicycle frame tubing, dubbed the “Colorado Concept” and the first SizeCycle (an infinitely adjustable stationary bicycle). Like dual cornerstones, these advances became the foundation for the next 25 years of my company’s work. In 1998, Serotta launched a hands-on teaching program for bicycle fitting, which later became knows as SICI (Serotta International Cycling Institute). To date, more than 1,500 fitting technicians, coaches and medical practitioners have come from around the world to attend SICI programs and seminars.
Today, well, I’m as dedicated as ever to improving life experiences through cycling.
Please stay tuned, and hope to see you on the road,